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HomeESPsMoosendWhat Is Email Marketing? A Beginner’s Guide

What Is Email Marketing? A Beginner’s Guide [2023]

The blog post by Moosend provides an overview of email marketing and its various components. Email marketing refers to the process of promoting products or services through email communication. The post outlines the benefits of email marketing, including cost-effectiveness, the ability to target specific audiences, and the ability to measure and track the success of campaigns. The post also covers key components of email marketing, such as email lists, email templates, and email deliverability. It concludes by highlighting the importance of having a well-designed email marketing strategy for businesses looking to reach and engage with their target audience.

Excerpt from the main article:

Email campaigns play a vital role in the digital marketing efforts of eCommerce and other businesses. Marketers increasingly use them to communicate with customers and boost their conversions and ROI.If you’re new in this territory and need a guide on how to introduce email marketing into your existing strategy, this article is for you. Find everything you need to streamline a successful email marketing process from definition to benefits and practices.Let’s start!What Is Email Marketing?Email marketing is the process of creating and delivering marketing messages to customers and prospects via email. It was initiated in 1978 by Gary Thuerk, who sent 400 emails to Arpanet users to showcase a new product.Considering how much of our day we spend in our mailboxes for professional or personal purposes, this channel is the perfect choice for communicating with customers. To ensure that you reap its benefits, creating an email marketing strategy and monitoring

What Is Email Marketing? A Beginner’s Guide [2023] was originally published on Email Marketing Automation Platform for Thriving Businesses

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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