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HomeESPsConstant ContactWhat is Marketing Automation?

What is Marketing Automation?

The article from Constant Contact’s blog highlights the importance of marketing automation in today’s business world. The author explains that automating marketing tasks can help businesses save time, increase efficiency and reach more customers. They also provide examples of common marketing tasks that can be automated, such as email campaigns, lead nurturing, and customer segmentation. The article concludes by emphasizing the benefits of marketing automation and encouraging businesses to adopt it to stay ahead of the competition. Key takeaways from the post include: the time-saving and efficiency benefits of marketing automation, the ability to reach more customers, and the importance of automation in staying ahead of the competition.

Excerpt from the main article:

What Is Marketing Automation? Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize ROI. Marketing automation reaches its full potential when it helps move leads through the inbound marketing funnel. Your strategy should be dedicated to one

What is Marketing Automation? | Constant Contact was originally published on Constant Contact

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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