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HomeESPsActiveCampaignWhat Is Mobile Marketing? Best Practices, Tools, and FAQs

What Is Mobile Marketing? Best Practices, Tools, and FAQs

A recent post by ActiveCampaign highlights the importance of mobile marketing in today’s digital landscape. The post highlights several statistics demonstrating the growing reliance on mobile devices, including that more than half of all emails are now opened on mobile devices. As a result, the post emphasizes the importance of designing emails that are optimized for mobile devices and ensuring that websites and landing pages are mobile-friendly. The post also notes the potential for mobile marketing to reach customers where they are, by leveraging geolocation and push notifications. The post concludes by suggesting that companies looking to improve their mobile marketing efforts should focus on creating mobile-friendly content and utilizing automation to reach customers at the right time and place.

Excerpt from the main article:

Mobile devices have taken over our lives.  Don’t worry, this isn’t an anti-technology think piece. In 2021, people in the US spent an average of 4 hours and 23 minutes on their phones each day—not including any time they spent actually talking on the phone.   Moreover, mobile devices are increasingly the consumers’ home base for researching and purchasing products. Mobile ecommerce sales hit more than $360 billion in 2021, and it’s expected to nearly double by 2025. Even offline purchases are influenced by mobile experiences. About 46% of people use their mobile phones to search for product information while in

What Is Mobile Marketing? Best Practices, Tools, and FAQs was originally published on ActiveCampaign

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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