This blog post by UseBouncer provides an overview of the CAN-SPAM Act, a federal law that regulates commercial email in the United States. The post explains the law’s key provisions, including what types of emails are covered, what constitutes an illegal email, and what penalties can be imposed for violations of the law. The blog also guides how to comply with the CAN-SPAM Act, including best practices for sending commercial emails and tips for avoiding common pitfalls. The post covers important topics such as email subject lines, opt-out mechanisms, and email content and provides practical advice on ensuring that emails comply with the law. The key takeaway from the post is that the CAN-SPAM Act is an important law that protects consumers from unwanted email and helps to ensure that commercial email is trustworthy and reliable. Marketers need to be aware of the provisions of the law and take steps to ensure that their email campaigns are compliant.
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Subsequent similar legislation is also in effect in Canada and throughout Europe in later years. In Canada, the laws are known as Canada’s Anti-Spam Legislation, CASL, while the European legislation is the General Data Protection Regulation, GDPR. So, what exactly are these anti-spam laws, and how do they affect mass email marketing? To begin with, the laws refer only to commercial communications that intend to sell a product or service. What the Can Spam Act Covers Originally, the Act was meant to cover unsolicited commercial emails to private and business consumers. However, in recent years, the laws have been interpreted