Kickbox discusses the importance of IP address reputation checks in email marketing. The post explains that IP addresses can get blacklisted if they are associated with high volumes of spam or other malicious activity. This can result in emails sent from that IP address being blocked or marked as spam, which can negatively impact the success of email marketing campaigns. To avoid this, the post recommends performing regular IP reputation checks to ensure that the IP address has a good reputation and is not on any blacklists. By doing so, email marketers can increase the likelihood of their emails being delivered to the inbox and improve the overall effectiveness of their campaigns.
Excerpt from the main article:
The verdict’s in on your latest email marketing campaign. Your analytics show a high number of spam complaints along with abysmal engagement. As for your inbox placement?Low.And that likely mirrors your sender reputation with several Internet Service Providers (ISPs). While every ISP has its unique way of calculating your sender reputation, your IP reputation is a particularly heavy-hitting data point across the board.The right IP address reputation check can monitor your sending IPs and provide the support you need to get your reputation back on track. We’ll cover what to look for in a reputable IP reputation check service so