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HomeConsultantsHolistic Email MarketingWhy and how to use loss aversion in email marketing (plus 4...

Why and how to use loss aversion in email marketing (plus 4 examples)

Feeling a bit down about your email open rates? It’s time to turn that frown upside down with a little something called “loss aversion”. This marketing technique plays on our natural fear of missing out on something great, and it’s a proven winner in the world of email marketing. The blog post from Holistic Email Marketing breaks down exactly how to use loss aversion in your campaigns and gives four shining examples of companies that are already seeing success. So go ahead, give it a try, and watch as your subscribers cling to every word in your emails, afraid of missing out on a good deal. Who knows, you might even have them thanking you for making them feel like they’re losing out!


Excerpt from the main article:

Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead… keep reading → The post Why and how to use loss aversion in email marketing (plus 4 examples) appeared first on Holistic Email Marketing.


Why and how to use loss aversion in email marketing (plus 4 examples) was originally published on Holistic Email Marketing

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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