The folks at SendGrid have been busy investigating the reasons why emails might end up in the spam folder, and they’ve got some answers for us! First up, using a “no reply” email address is a big no-no. It sends the message that you don’t want to hear from your subscribers. Secondly, using too many sales-y words in your subject line, like “buy now” or “limited time offer,” can also trigger spam filters. Finally, having a low sender reputation can also result in your emails being labeled as spam. So, there you have it folks! Want your emails to avoid the spam folder? Ensure you’re not using a “no reply” address, avoiding spam trigger words, and maintaining a good sender reputation.
Excerpt from the main article:
Emails get sent to spam for various reasons, and even the most experienced senders run into occasional inboxing issues. The post Why Are My Emails Going to Spam? appeared first on SendGrid.
Why Are My Emails Going to Spam? | Twilio SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid
