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HomeESPsBenchmark EmailWhy Transparency Matters and How Not To Be Afraid Of It

Why Transparency Matters and How Not To Be Afraid Of It

Ah, transparency! The buzzword of the decade! But, seriously, folks, according to a recent blog post, transparency is crucial for businesses in the digital age. The post explains why transparency matters and how it can benefit businesses. It also provides tips on overcoming the fear of being transparent and embracing it as a valuable aspect of a business strategy. The key takeaway? Being transparent builds trust with your customers and helps your business in the long run. So go ahead and let the world see the inner workings of your company. It’ll be just fine!


Excerpt from the main article:

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S. respondents said that trust is integral to… The post Why Transparency Matters and How Not To Be Afraid Of It appeared first on Benchmark Email.


Why Transparency Matters and How Not To Be Afraid Of It – Benchmark Email was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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