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HomeToolsZeroBounceZeroBounce Report: 5 Email Database Decay Insights to Apply to Your Email...

ZeroBounce Report: 5 Email Database Decay Insights to Apply to Your Email Marketing

Greetings, tech-savvy readers! Today, we bring you the latest scoop on email databases. It seems that email databases, much like everything else in life, are not immune to decay. According to a recent report by ZeroBounce, email databases can deteriorate at an alarming rate, with up to 22% of email addresses becoming invalid within a year. The report also highlights the importance of regular email list cleaning and verification to maintain the accuracy of your database. So, if you want your emails to reach their intended recipients and avoid the dreaded “undelivered” label, it might be time to give your email list a little TLC. Happy emailing!

Excerpt from the main article:

Every year, around 23% of your email list churns. That’s just one of the findings we share with you in our newly-released report on email database decay. Get never-published-before data and insights to help you improve email marketing results in 2023. As a marketer or business owner, you work hard to build your email list. So learning that almost a quarter of it deteriorates yearly is discouraging. Nonetheless, email database decay affects everybody – small and large businesses alike. To get an in-depth look at the average rate an email list degrades, we analyzed billions of emails ZeroBounce verified in 2022. Then, we gathered that data in an exclusive report. The Email List Decay Report for 2023 is now live and brings you a unique look into the lifecycle of email data. So you know how to… handle your email list grow it the right way and get the highest

ZeroBounce Report: 5 Email Database Decay Insights to Apply to Your Email Marketing was originally published on ZeroBounce Blog

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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