Every online shopper has stared sadly at a forgotten cart full of items they were once excited to purchase. It’s a common retail woe, but there is hope. A recent guide from email marketing platform Constant Contact provides tips on crafting compelling subject lines for abandoned cart follow-up emails. Key takeaways include using humor, personalization, and appealing to emotions to entice customers back to complete their purchase. Additionally, mentioning limited availability or a deadline for purchasing can create a sense of urgency. Above all, the guide advises retailers to keep the subject line short and sweet, giving customers a glimpse of what’s inside while also standing out in an increasingly cluttered inbox. With these tips, retailers can help their customers turn lamented abandonments into successful sales.
Excerpt from the main article:
Abandoned carts are a frustrating reality for ecommerce businesses. All shoppers abandon the occasional cart. You may be just about to check out of your online cart when you get pulled away. Or you suddenly discover that shipping will cost as much as the items you want to buy. Whatever the reason, 71% of carts across the