Ever wondered why certain banner ads perk up your interest while others make you cringe? Well, the secret lies in the way they are designed! Creating an impressionable banner ad is not akin to rocket science, provided you stick to the fundamentals of design. A prominently placed value proposition, the use of contrasting colors for a ‘pop,’ and a singular call-to-action that’s both persuasive and catchy can up your banner ad game. Likewise, keeping the message simple, adding the human touch through relatable photos, and using white space cleverly can set your banner ad apart. So, the next time you sit down to create a banner ad, don’t forget that it’s the small things that make a big difference.
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Why do businesses love banner ads? Well, because, if done right, they are super-effective, helping them build brand awareness and drive traffic in the same breath. However, it is the “if done right” bit where most businesses seem to fumble. You see, banner ads have been around for as long as the internet itself. So, the tips and tricks that go into crafting the ideal one have evolved a lot over time. Safe to say, they’ll continue to morph in the days to come as well, but by now, the best in the business have managed to pick up a handful of evergreen ideals that will continue to hold true irrespective of the era that embraces banner ads from hereon. Designing a banner ad is a precise art in itself and if you’re new to them, feeling a touch overwhelmed is the natural order. But, fret not. We’re here to
11 Banner Ad Examples to Drive More Clicks – Email Uplers was originally published on Email Uplers
