Looking to take your non-profit to the next level? Look no further than these seven tips for effective charity campaigns. First, make social media your friend – with 71% of Americans using it, this is the perfect place to reach potential donors. Secondly, don’t be afraid to personalize your asks – research has shown that people are more likely to donate if the message they receive is tailored to them. Additionally, focus on storytelling – it’s an important way to connect with potential donors and make them feel emotionally invested in your cause. Don’t forget to also utilize events, whether in-person or virtual, to fundraise and create a sense of community. Finally, be transparent and clear about where donations are going – people want to know that their money is being put to good use. With these tips in mind, your non-profit is sure to see the support it needs to thrive.
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Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns. 1. Educate subscribers about your mission Email is the perfect opportunity to promote your mission and goals. Even better, it gives you a chance to show subscribers how their contributions make a positive impact on the things they care about most. For example, you can tell subscribers where their donations go. They might be used to feed the hungry, clean polluted lakes, or educate children. You can illustrate how your organization’s staff and volunteers have directly affected those in need. And you can demonstrate strong leadership and financial responsibility by detailing what percentage of funds are used to execute your mission. Use email to foster belief in your