Email marketing may sound antiquated, but it’s still an essential way to reach customers. If you thought that email was only good for those promotional holiday season deals, you’re not alone. However, the folks over at Benchmark Email suggest email is a tool with more uses than you might think. They offer 10 fun and effective ways to use email marketing to take your business up a notch. Some of their strategies include customer referrals, cross-selling and upselling, using surveys and polls to gather feedback and inform decisions, and creating a lead magnet like an ebook, white paper, or even a fun quiz to entice new subscribers. These ideas remind us to think outside the box when it comes to email marketing and how much can be achieved with a smart and well-planned email campaign.
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An effective email marketing campaign can help build relationships and turn leads into paying customers. Whether you’re an expert at building emails or an email marketing beginner, Benchmark Email’s suite of smart email marketing tools can ensure your emails stand out in crowded inboxes. For example, our Smart Sending technology is just one unique feature… The post 7 Unique Ways to Use Benchmark Email appeared first on Benchmark Email.