Are you sick of casting a wide net for your marketing strategy? Look to account-based marketing (ABM) for a more targeted approach. ActiveCampaign’s blog breaks down ABM into three important stages: identify, engage, and measure. The identify stage focuses on researching and selecting the companies that will receive your personalized marketing campaigns. Next, you’ll engage with your chosen companies through tailored content and messaging that speaks directly to their needs. Finally, use metrics such as lead quality and campaign performance to measure the success of your ABM strategy. And don’t forget to continuously analyze and adjust your approach for maximum impact. Say goodbye to generic marketing and hello to ABM’s laser-focused tactics.
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ActiveCampaign A Beginner’s Guide to Account-Based Marketing Thanks to massive marketing tech improvements and ad space availability, finding new customers has never been easier. Finding the right customers, however, is a little more elusive. Account-based marketing flips the traditional marketing approach on its head by first identifying key accounts you want to sell to and then targeting them specifically. With account-based marketing, you’re literally choosing your customer, eliminating the need to consistently develop new ways to attract potential buyers that fit your ideal company profile (ICP). In this article, we’ll explore how to use account-based marketing to align sales and marketing to closing your ideal customers and cover 6 of the most powerful tactics around. Table of contents What is account-based marketing? What are the benefits of account-based marketing? 6 super powerful account-based marketing tactics Frequently asked questions What is account-based marketing? Account-based marketing is a customer acquisition approach that