Data views: they’re like the kale of Marketing Cloud – everyone knows they’re good for you, but not everyone knows how to use them. Luckily, the team at Uplers has compiled a comprehensive guide to help you make the most of data views in SFMC. The guide covers the basics of data views, as well as how to create and use them effectively. One key takeaway is that data views can help you gain deeper insights into your data by allowing you to query multiple data sources at once. Another tip is to use data views to create custom reports and data extensions based on your business needs. The guide also includes step-by-step instructions for creating and using data views, as well as best practices and troubleshooting tips. So, whether you’re a seasoned SFMC pro or just starting out, this guide is an essential resource for making the most of your data.
Excerpt from the main article:
If “data is the new oil” and “the customer is king”, you need a waythe king happy. And you can do exactly that with Salesforce Marketing Cloud’s data views. Marketing Cloud data views are system-generated tables or data extensions (DEs) that store information about subscribers and how they have interacted with your content (sent via SFMC) over the past six months. You can then use this information to understand customers and their behaviors, identify their needs, and refine your messaging with personalized content that improves their brand engagement. Keep reading to learn more about SFMC data views and how you can view them by running an SQL to leverage data in order to keep query in SFMC Automation Studio. Setting the Stage: What Are Salesforce Marketing Cloud Data Views? Your SFMC email specialist likely already works with data extensions in SFMC. A DE is a table with fields of data
A Comprehensive Guide to Data Views in SFMC – Email Uplers was originally published on Email Uplers