Email marketing is a science, and artificial intelligence is the new lab assistant. A blog post on email marketing techniques highlights how AI-powered marketing tools can increase the click-through rate on email campaigns. The post focuses on the importance of subject lines and pre-header text – the snippet of text displayed in an email inbox preview – and how AI can optimize them. AI models can test and analyze different lines of text to suggest the most effective ones based on engagement data, consumer behavior, and historical trends. The post also touches on personalization, segmentation, and targeting, highlighting AI-powered software that can help email marketers deliver tailor-made emails to individual recipients. Using AI in email marketing can increase open rates, improve engagement and ultimately drive revenue for businesses.
Excerpt from the main article:
Back in late January 2023, when Chat-GPT was just beginning to take off, an acquaintance invited me to try his company’s new AI product, which was in Beta. You input information about the content of the email and it provides subject lines and preheader texts for your email message. We had an Only Influencers (OI) webinar that we were pulling together for late March, so I decided to input information on that and see what subject lines and preheader text I got back. Here’s the information I provided: Free Webinar, Tuesday, March 21, 2023, 12:00 Noon to 1:00 PM ET Title: Testing to Boost Your Email Marketing Performance in an Economic Downturn Hosted by the OI Metrics Committee Yeah, not super detailed. It was early in the process and we didn’t really have a webinar description yet (and we have since changed the title). But anyway… Sidenote: This is
AI and email: subject lines and preheader text, part 1 was originally published on Email Optimization Shop by Jeanne Jennings
