An Australian woman was recently arrested for sending hundreds of thousands of unsolicited emails. This raises a red flag for marketers everywhere to be cautious about sending too many emails, as it can result in legal consequences. It’s important to respect people’s inboxes and ensure that the emails you send are requested and relevant. The best way to avoid ending up in hot water is to make sure that you have permission from your recipients to send them emails, whether it’s through an opt-in process or through a previous purchase. The bottom line is, be mindful of your email marketing practices, lest you end up like the Australian woman, facing legal trouble for sending too many unwanted emails.
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From Bleeping Computer: A woman in Australia was arrested for sending over 32,000 emails to a Federal Member of Parliament, impacting systems enough that people weren’t able to do their normal jobs as a result. She faces charges that could result in a prison term of up to ten years. Read more.Is 32,000 a lot of emails? I guess so, for a regular mailbox. Here I am today, deleting 12,000 messages out of this mailbox, 6,000 out of that mailbox, times about a hundred, for the various deliverability tracking stuff at work, so it doesn’t seem that overwhelming to me. Back at my last job, I had Gmail test mailboxes that would occasionally fill up and I’d be deleting upwards of 150,000 messages at a time. But still, I probably wouldn’t want to be on the receiving end of that have to work around it to get to the emails