Want to up your CRM marketing game? Look no further than e-Focus Marketing’s latest blog post. The article outlines several key takeaways for becoming a better CRM marketer, including the significance of personalization and relevance, understanding your customers’ journey, and utilizing automation tools. The post also emphasizes the importance of collecting and utilizing customer data to drive effective marketing campaigns. But perhaps the most significant tip is to never stop learning and adapting. As the digital landscape continues to evolve, so too must your CRM strategies. So get reading and start implementing these tips to take your CRM marketing to the next level.
Excerpt from the main article:
InboxExpo 2023. Kate Barrett’s Keynote Presentation: Summary I was recently honoured to give the closing keynote at InboxExpo 2023 hosted in Valencia, Spain (February 2023) to round off a truly fantastic event covering a wide range of email marketing topics, centering around deliverability. With sessions focussing on legal considerations, technical set up including DMARC and BIMI, Apple MPP, and strategic insights from a range of brands including Paul Smith (with Dotdigital), the event was jam packed with fantastic insights and email marketing tips. As the closing keynote, I wanted to offer an insight into what deliverability means to us at eFocus Marketing and how this links in to make YOU a better a CRM Marketer… The STRATEGY of Deliverability For me and our expert team here at eFocus Marketing, deliverability is very much a strategic issue. We don’t want our customers to feel overwhelmed, irrelevant or ignored by our email marketingefforts