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CASL: Push notifications

Hold on to your mobile devices, folks! EmailKarma brings you the lowdown on CASL and push notifications – a tale of legal intrigue in the digital age. CASL, Canada’s rigorous anti-spam legislation, raises questions about the realm of push notifications. Are they subject to the same consent requirements as emails? The answer: a resounding “maybe.” While the CRTC hasn’t explicitly addressed push notifications, it’s wise to err on the side of caution. Embrace the spirit of CASL and obtain express consent from users before bombarding them with push notifications. Keep things transparent and give users a clear way to opt out – because no one likes a clingy app. Play it safe and respect your audience, and you’ll stay in their good graces (and dodge potential legal woes) while delivering top-notch content right to their fingertips.

Excerpt from the main article:

Recently the CRTC added a new FAQ to their list of CASL questions for businesses dealing with push notifications. What are push notifications? Push notifications are messages that are sent directly to a user’s device or browser, regardless of whether they are actively using the app or website. These notifications can be customized to include relevant and personalized content, such as promotional offers, news updates, or reminders to complete a purchase. These notifications are an effective way to re-engage users who have abandoned their carts or not logged in for a while, as well as to deliver time-sensitive information in real-time. By leveraging push, businesses can increase customer loyalty, drive sales, and improve overall user experience. Does CASL apply to push notifications? The CRTC’s FAQ reads “Push notifications may fall within the scope of section 6 of Canada’s Anti-Spam Legislation if they are commercial in nature. Some notifications, like weather

CASL: Push notifications – was originally published on

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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