Automating marketing campaigns can be tricky, but it doesn’t have to be. The Oracle Marketing Cloud has offered some tips on how to make them effective and maintainable. First, start by creating a solid foundation with a clear audience, value proposition, and messaging strategy. Then, segment your audience and use data to make your campaigns personal and relevant. Timing is also key, so consider triggers like clicks or opens to send automated messages. Finally, regularly evaluate and adjust your campaigns based on performance metrics to ensure they stay effective. So, if you want to let the robots take over your marketing, just make sure you give them a good foundation to work from.
Excerpt from the main article:
To maximize the returns from automation requires brands to prioritize a set of tasks that evolves as their program becomes more sophisticated. Here are the five tasks that are involved.
Creating & Maintaining Effective Automated Campaigns was originally published on Modern Marketing Blog