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HomeESPsEpsilonDebunking 4 retail media myths

Debunking 4 retail media myths

Hey tech enthusiasts, tired of hearing all the misconceptions about real-time marketing notifications (RMNs)? Well, Epsilon has got your back with their recent blog post. Myth #1: RMNs are only effective for certain industries. False! RMNs can be beneficial for any industry as long as they are targeted and personalized to the consumer’s needs. Myth #2: RMNs are only useful for promotions or discounts. Not true! RMNs can be used for various purposes from notifying customers of new product releases to reminding them of appointments. Myth #3: Customers find RMNs annoying. Actually, studies have shown that customers appreciate relevant RMNs that add value to their shopping experience. So, don’t let the myths steer you away from utilizing the power of real-time marketing notifications.

Excerpt from the main article:

2022 has been called a breakout year for retail media, and things are only looking up. Forrester Research Inc. forecasts that the retail media market will more than double in four years to reach $85 billion by 2026, according to “The Marketer’s Guide to Retail Media,” published on Feb. 1, 2023.

Debunking 4 retail media myths was originally published on EPS US – Blog

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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