In the world of email marketing, it’s important to understand the concept of opt-in. This means that individuals must give explicit permission for a company to send them promotional emails. Opt-in protects individuals from unwanted spam and helps companies build a loyal customer base. A popular opt-in method is the double opt-in, which requires individuals to confirm their subscription through a link sent to their email. This ensures that the individual is truly interested in receiving emails from the company. Opt-in also ensures that companies maintain compliance with email marketing laws, such as GDPR in Europe and CAN-SPAM in the United States. By understanding the importance of opt-in, companies can create successful email marketing campaigns that engage and retain customers.
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If you work in email, you’ve probably heard the term “opt-in email marketing” before. With the rise of legal requirements and the increased sophistication of mailbox providers to detect spam, it has become the standard practice for legitimate email senders.Understanding this essential practice can not only help you maintain a positive email deliverability rate, but fully adopting opt-in email marketing can help to drive better engagement rates, strengthen consumer trust in your brand, and more. Let’s explore the ins and outs of opt-in email marketing and why it’s vital for your email program and potential subscribers.What is opt-in email marketing?In its most basic form, opt-in email marketing, i.e. permission-based email marketing, is when you seek permission from prospects/potential customers to join your email mailing lists. It also refers to asking visitors to your website to opt-in to your email list.There are two main types of opt-in email marketing—single opt-in and
Defining Opt-in Email Marketing and Why It’s Important was originally published on Kickbox Blog
