Are you guilty of spamming your email subscribers with too many emails? Fear not, because a new blog post from Kickbox offers some helpful cadence tips for email marketers. According to the post, consistent communication with your audience is key, but there’s no one-size-fits-all approach to email cadence. The key is to find the sweet spot that works best for your brand and audience. Some key takeaways include segmenting your audience to send personalized content, testing email frequency and adjusting accordingly, and not being afraid to scale back your email volume if your audience is showing signs of email fatigue. So go ahead, put these tips into practice and watch your email engagement soar.
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You spend so much time and money planning and executing every email campaign. The last thing you want your subscribers to think when they see one arrive in their inbox is, “They’re emailing me again?”That type of reaction could end in a user-spam complaint or negative engagement. Talk about risking your sender reputation and future inbox placement!When it comes to email cadence, timing is everything. While there isn’t a set number of emails you should or shouldn’t be sending every “x” number of days, there are several factors to keep in mind that will help you define your email cadence.The secret to hitting your stride is to find the timing and frequency that works for you and your subscribers. We’ve compiled our top email cadence tips to help you do that!How often should you send email marketing?According to a recent report by AWeber, 54% of small businesses send at least