Email Campaign Planning Template: 3 Steps You Can’t Miss [Free Template]

Email briefs are the new secret weapon of email marketers, and if you’re not using them, then you’re toast! Don’t worry – creating an email brief isn’t rocket science. It’s just a document that outlines the plan for an email campaign. By mocking up exactly what you want the email to look like and what you hope to achieve with it, you’ll create a road map that’ll let you bypass the confusion, second-guessing, and wasted time that can accompany putting together an email. In this blog post, the writers explain the importance of emailing briefs and what to include in them. They suggest that email briefs should have a schedule, an email objective, a creative brief, an audience description, a subject line, and a call to action. Don’t let your email campaigns go up in smoke because of poorly defined objectives – use an email brief instead!

Excerpt from the main article:

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this. Using an email campaign planning template is a powerful solution to these problems. And it helps you get more out of your email campaigns to drive success in your overall marketing strategy. In this post, we’ll walk you through the what, why, and how of using an email campaign planning template: What is an email campaign planning template? Why should you use an email campaign planning template? How to create a good email campaign planning template Keep your team on track Use an email campaign planning template to ensure an email’s goal, messaging, audience, and timing are clear—from inception to execution. Prevent your emails from getting lost in translation

Email Campaign Planning Template: 3 Steps You Can’t Miss [Free Template] – Litmus was originally published on Litmus