This week on Litmus, they’re shining a spotlight on Samar Owais, a freelance email copywriter and content strategist. Owais has been in the game for over a decade, and in that time, she’s developed a keen sense of what works and what doesn’t in the world of email marketing. Her key takeaway? Keep it simple. Long, complicated emails are a thing of the past. In today’s world, people are inundated with content and have short attention spans. Owais advises keeping emails short and concise, with a clear call to action. She also emphasizes the importance of personalization and taking the time to really understand your audience. These tips are valuable for anyone looking to up their email marketing game, so take note!
Excerpt from the main article:
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan. Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like? Non-stop learning. Once I became fascinated with email marketing, there was no looking back. Every time I had a question, I’d turn to the University of Google. More often than not, I’d find the answer—or at least 20% of an answer. It would be enough for me to pull the
Email Community Spotlight: Samar Owais – Litmus was originally published on Litmus