Email marketing is like a game of chess; you need to think three moves ahead to win. That’s why businesses must optimize their email campaigns to reach their audiences effectively. Litmus, the email marketing software, offered some great tips for email optimization during its Email Debrief Live event. The first is to personalize the subject line, as this can increase open rates by 26%. Businesses should also optimize their emails for mobile devices. In fact, 60% of emails are opened on a mobile device. Additionally, businesses should use language that is clear, concise, and engaging while also maintaining brand consistency. Finally, including video content in emails can increase click-through rates by 300%. To sum it up, if you want to win at email marketing, you need to think ahead and optimize your emails for every device, use engaging language, and personalize your subject line to catch your audience’s attention.
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Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on our Live Email Optimization virtual event, where Litmus’ Director of Email Marketing, Jaina Mistry along with our Email Marketing Specialist Carin Slater and Email Design and Production Specialist Hannah Tiner review five submitted emails by our courageous audience and offer feedback and praise. Read on (or jump ahead): Table of contents Consumer Reports ShopSmart newsletter Standard Life newsletter Feed 365 newsletter American Automobile Association (AAA) newsletter JetBrains webinar invite Consumer Reports ShopSmart newsletter Consumer Reports sends a twice-weekly ShopSmart newsletter sent with the goal of driving clicks to affiliate shopping links and driving digital all-access subscriptions. What works well Animated GIFs: An animated GIF as
Email Debrief: 2023 Email Marketing and Design Trends – Litmus was originally published on Litmus