As an email marketer, there’s a fine line between sending too many emails and not enough. To make sure you stay on the right side of that line, email list hygiene is key. Our friends at SendGrid have five great tips on how to keep your email list squeaky clean. First, make sure you’re only sending emails to people who have opted-in. Second, prune your list regularly to remove inactive subscribers. Third, segment your list to send targeted emails to specific groups. Fourth, don’t be afraid to ask subscribers to update their information. And finally, use tools like authentication and feedback loops to stay in the good graces of the ISPs. With these tips, your email list will be healthier than ever before!
Excerpt from the main article:
Email list hygiene is like normal hygiene—it should be a regular part of your routine. Growing your subscriber list is a critical element of a strong email marketing program. But it’s equally important to complement those efforts with regular email list cleaning. No one wants to lose subscribers, but unengaged recipients can hurt your email […] The post Email List Hygiene: 5 Tips to Keep Your Lists Squeaky Clean appeared first on SendGrid.
Email List Hygiene: 5 Tips to Keep Your Lists Squeaky Clean | SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid
