Email marketing is far from dead, especially for small businesses that focus on personalization, mobile optimization, and automation to target their ideal audience. A recent study reveals that 70% of American consumers open emails from businesses with whom they have a relationship. In this highly competitive world, it is essential for small business owners to establish these connections early on. One key tactic is to segment email lists based on consumer behavior, demographics, and preferences. Another is to use automation to send personalized and highly relevant content. Mobile optimization is also crucial, as the majority of emails are now opened on mobile devices. Finally, small businesses should focus on enhancing their branding and storytelling to make their emails stand out from the rest. With the right strategies, small businesses can use email marketing to their advantage and stay ahead of the game.
Excerpt from the main article:
Follow our step-by-step framework and discover how email marketing can take your small business to new heights.
Email marketing for small business: 7 steps to grow in 2023 was originally published on GetResponse Blog