Did you know that email marketing still reigns as one of the most effective ways to reach and engage customers? Well, it does! And in order to make the most out of this timeless marketing strategy, Oracle Marketing Cloud has identified some key trends and essentials that brands should keep in mind when crafting their email campaigns. Firstly, make sure your emails are mobile-friendly because, let’s face it- we all check our phones a million times a day. Secondly, personalization is key and goes beyond just inserting the customer’s name into the subject line. Use data to tailor your message to each individual recipient. And finally, be creative with your email design to stand out in the inbox. Incorporate animations, videos, and interactive elements to capture your customer’s attention. So go forth and conquer the email marketing game with these proven essentials!
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These 14 email marketing technologies and tactics are considered by our consultants to be Proven Essentials–that is, high adoption-high impact trends that every brand must master.
Email Marketing Trends for 2023: Proven Essentials was originally published on Modern Marketing Blog
