The days of checking your email solely from a desktop computer are long gone. Nowadays, people are constantly checking their inboxes on their mobile devices, and it’s crucial that your emails are optimized for this on-the-go experience. The folks over at Validity have compiled a list of five ways to ensure that your emails are mobile-friendly, including using simple layouts, using concise subject lines, avoiding large images, and making sure your call-to-action is prominently displayed. However, they also caution against being too simplistic and losing your brand’s personality in the process. At the end of the day, it’s important to strike a balance between being visually appealing while still being easy to navigate on a small screen. So, if you want your emails to be read and acted on while your audience is out and about, follow these tips to make sure they’re optimized for mobile devices.
Excerpt from the main article:
Confession time: My smartphone has become an integral part of my daily life. It lets me keep in touch with my family, take food photos on a whim, and look up plant names wherever I may be.  Statista estimates there are almost five billion other people who actively use mobile devices—and checking email is the second most popular smartphone activity. Plus, Hubspot reports that mobile device users account for 41 percent of all email views. These eye-popping stats mean that implementing mobile optimization is a crucial component of a successful email marketing campaign. Emails must be easy to read and interact with on smaller screens.  A poorly optimized email can lead to lost opportunities from an engagement and revenue standpoint simply due to a bad user experience. Check out our list of optimization tips so you can confidently design a best-in-class mobile campaign. 1. First impressions matter 👋 Mobile optimization step one:
Email on the Go: 5 Ways to Optimize Your Emails for Mobile Devices was originally published on Blog – Validity
