Kate Emiley, an email marketing expert, has shared her insights on the evolving landscape of email marketing. The advent of AI and machine learning has enabled businesses to send hyper-personalized emails based on customer behavior and preferences. Emiley also stresses the importance of designing responsive emails that adapt to various screen sizes, including mobile devices. Additionally, she advocates the use of interactive elements such as quizzes and polls to increase engagement and gather valuable customer data. Emiley advises businesses to focus on building a strong email list and sending relevant, targeted content to improve open and click-through rates. With these strategies, email marketing can be a powerful tool to build customer loyalty and drive business growth.
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Expert Interview Series: Part 9 Essentials of an email: conforming to the changing email marketing landscape with Kate Emiley Copy is one of the most critical aspects of email marketing. The tone and words you choose have a profound influence on how the readers perceive your message. It will also affect the conversions you get. Besides, it is also important to follow certain best practices so that your email gets noticed and brings results. Whether it is an automated email or newsletter, you must think of something unique to serve your customers. So, we got in touch with Kate Emiley, an email and content marketing consultant to understand how to create emails that will help marketers have an edge over their competitors. We gathered some great insights from her and here’s sharing them with you all. Read on… Inboxes are getting pretty competitive. How do you make your emails stand
Expert Interview Series on Email Marketing Landscape was originally published on Email Uplers