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HomeToolsLitmusGA4 vs Universal Analytics: Everything An Email Marketer Needs To Know

GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know

Google Analytics just got an upgrade, but what does that mean for marketers? The new version, GA4, offers more predictive data analytics and machine learning capabilities. It also offers a more streamlined approach to tracking user behavior across multiple devices, giving marketers a better understanding of how their audience interacts with their business. However, it may take some time for businesses to fully transition to GA4 and there may be some functionality limitations compared to Universal Analytics. So, should you make the switch? It depends on your business goals and needs. If you’re looking for advanced analytics and a more holistic understanding of your customers, it may be worth the switch. But if you’re happy with your current analytics setup, there’s no need to rush into it. Either way, it’s important to stay up-to-date on the latest trends in data analytics to ensure your business stays competitive.

Excerpt from the main article:

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). All hail. You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.  But, the inevitable day draws near. And if you’re anything like us, you may have poked around in GA4 yourself a little already and pulled some mysterious levers, hoping for the best. (Wrong lever, Kronk!) Especially if you’ve spent your career in Universal Analytics, this transition can be overwhelming, to say the least.  Never fear! We did some research and we’re here to share. Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What’s changing, what’s not changing, and how you can best utilize this new tracking format for

GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know – Litmus was originally published on Litmus

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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