It’s time to spice up your email marketing with GIFs! Not only are they a fun way to showcase your brand’s personality, but they can also increase engagement and click-through rates. However, there are a few things to keep in mind when incorporating GIFs into your emails. First, make sure they are appropriate and relevant to your message. Second, optimize the size of the GIF to avoid slow load times. Finally, test your email with various email clients to ensure the GIF displays properly. With these tips in mind, you can add a touch of humor and creativity to your marketing strategy and see improved results. So, let’s get gif-ing!
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One of the biggest debates that’s been doing rounds on the internet over three decades now, is – how to pronounce GIF. Graphics Interchange Format or GIF was released in June 1987 by Steve Wilhite, while he was working for CompuServe. The animated image file extension was found as a mechanism to compress images with minimal data loss. GIF was simple, flexible, and perfect for pictures with lower-resolutions. Back then, Wilhite used a ‘soft g’ to make it sound like ‘JIF.’ The wordplay was borrowed from the famed peanut butter brand Jif. And yet, the debate raged on as several netizens insisted on pronouncing it with a ‘hard g’ as in the word Gift (dropping the T there). Call it JIF or GIF or GIF(t), the file format’s popularity refuses to diminish over time. How Were Gifs Used Initially? In its nascent stage, GIFs were used mostly for still images. The sudden
GIFs In Email Marketing: Top Brands with Awesome Ideas was originally published on InboxArmy