The author shares her frustration with brands that make it difficult to unsubscribe from marketing emails. She discusses how enthusiastic consent is relevant to this issue and emphasizes that brands should aim for more than simple permission. Open rates and click-throughs are measures of enthusiastic consent, and brands should focus on retaining customers who are truly interested in their offerings. The author offers advice to brands on how to earn enthusiastic consent from customers and create positive experiences for everyone involved.
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Today’s guest post comes from my wife! That would be: Kate Harding, an author, teacher, and editor who thinks a lot about feminism, politics, and dogs. You might even have seen her book “Asking For It: The Alarming Rise of Rape Culture–and What We Can Do About It” shown for a split second on screen in a recent episode of of the HULU show “Fleishman Is In Trouble.” We are both known to have opinions.Before I got out of bed this morning, I was already furious at a brand. Hoping to feel productive without putting my feet on the floor, I decided to spend some time unsubscribing from e-mails that no longer interest me (or never did). Mercifully, the majority of unsubscribes are a one-click affair these days, but there are still brands who require additional nonsense, just to ensure that by the time you unsubscribe, you are actively hostile toward
Guest Post: Enthusiastic consent in multiple contexts was originally published on Spam Resource: All Things Deliverability