Are you struggling to convert potential customers into loyal ones? Then an email marketing funnel could be just what you need. A recent blog post by email marketing company AWeber provides a simple five-step guide to creating a successful funnel. Firstly, identify your target audience and create a lead magnet – like an eBook or webinar – to get them on your email list. Next, send a welcome email thanking them for subscribing, and follow up with more emails to build a relationship. Then, introduce a product or service that fits their needs, and follow up with more emails to persuade them to purchase. Finally, keep your customers engaged and loyal with exclusive content and offers. By following this process, businesses can use email marketing to guide potential customers through the buying process and create a loyal customer base.
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You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? The marketing funnel is a tool that helps you visualize the customer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion (and hopefully beyond).Your marketing funnel should include the following 5 stages: awareness, consideration, conversion, loyalty, and advocacy. The new marketing funnel You might be familiar with the cone-shaped marketing funnel. This old-school version of the marketing funnel
How An Email Marketing Funnel Works From Prospect To Loyal Customer | AWeber was originally published on AWeber