You know what they say: with great customer data comes great responsibility. That’s why companies are turning to Customer Data Platforms (CDPs) to manage and protect their valuable customer information. So, how do CDPs do it? Well, first of all, they ensure their databases are highly secure with multiple layers of protection. They also often use pseudonymization and encryption to minimize the risk of data breaches. Additionally, CDPs require strict access controls and provide detailed audit trails, ensuring that only authorized personnel have access to customer data and that any changes are tracked. Trust us, you don’t want your customer data falling into the wrong hands. That’s why CDPs are the way to go for reliable data security.
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Our phones are listening to us. Our targeted ads can read our minds. In my case, my TikTok algorithm took 8 hours to realize that I’d moved cross-country and swapped my Chicago-related content with #losangeles and #california posts. If you grew up alongside the Internet, you’ve probably encountered a situation like this and laughed it off. But jokes aside, consumers are becoming more selective over who gets access to their personal information: 93 percent of Americans say it’s important to be able to control who has access to their data. In response to those concerns, state, national and international governments have passed regulations requiring companies to disclose how, why and when they use customer data. The fines for falling short are considerable: Violators of the European Union General Data Protection Regulation, which applies to EU citizens around the world, may be fined up to €20 million, or up to 4%