Email marketers beware: the reputation of your domain’s email could have lasting effects on your future campaigns. In a recent blog post, email verification company Kickbox broke down the impact of email reputation on your ability to deliver future emails. Poor reputation can not only lead to messages getting sent to spam folders, but it can also harm the deliverability of future campaigns. The post encourages marketers to take action by “cleaning” their email lists and avoiding spam traps. Ultimately, the post suggests that if email marketers want their messages to reach their intended audience, they need to ensure their email reputation remains strong. So don’t be a spammer – take care of your email reputation today!
Excerpt from the main article:
For email marketers, a subscriber’s Internet Service Provider (ISP) is constantly sizing up and keeping receipts on your email content and sending practices. If an ISP deems you credible, you’ll likely land in the inbox. And if not?You’ll find your campaigns banished to the spam folder or even blocked completely.Every ISP has its own opinion of you, quantified in an email sender reputation score. And domain reputation tops the list of data points an ISP uses to determine if you’re trustworthy enough to reach the inbox.Not sure what a domain reputation score is, much less how it can impact your future email marketing? Keep reading to discover why it’s critical to ensure your domain reputation is as solid as possible.What is a domain reputation score?Domain reputation refers to the overarching health of your email-sending domain according to your recipients’ ISPs. They tally your domain reputation on a scale from 0
How Does Domain Email Reputation Affect Future Email Marketing? was originally published on Kickbox Blog