When it comes to search engine optimization (SEO), marketers need to keep in mind more than just Google’s algorithm, according to BenchmarkEmail. To drive traffic to their sites, search engine rank should be considered a starting point, not an endpoint, as it was in the past. In addition to optimizing for keywords, internal linking, proper metadata, and creating shareable content, BenchmarkEmail has identified five additional channels for marketers to include in their SEO strategies. These include: social media campaigns, email marketing, reviews and ratings, influencer marketing, and video content. Utilizing all of these channels can create a well-rounded approach to SEO, giving marketers a competitive advantage in the online space.
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There’s a running joke among content marketers, and it goes like this: Where’s the best place to hide a dead body? The answer: The second page of Google! And, as with all jokes, there’s an element of truth to this statement. Research shows that 75% of people never venture onto the second page of search… The post How SEO Plays a Part in Each of Your Marketing Channels appeared first on Benchmark Email.
How SEO Plays a Part in Each of Your Marketing Channels was originally published on Blog – Benchmark Email