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HomeToolsValidityHow To Avoid Spam Filters (And Keep Your Sender Reputation Intact)

How To Avoid Spam Filters (And Keep Your Sender Reputation Intact)

Do you know what’s worse than receiving spam emails? Having your perfectly legitimate emails filtered out as spam. Luckily, the lovely folks over at Validity have put together a comprehensive guide on how to ensure your emails make it into those precious inboxes. From ensuring clean data to engaging content, every step is crucial in avoiding spam filters. A key takeaway is to regularly check your email engagement rates and make necessary adjustments to ensure your emails stay relevant to your audience. Plus, staying up to date on spam filter algorithms can save you a headache in the long run. So, next time you’re composing an email, keep in mind these helpful tips to avoid being marked as junk.

Excerpt from the main article:

Is it possible that your emails are being mistaken for spam? Avoiding spam filters is an ongoing challenge for marketers. The fact is, your perfectly well-intentioned emails can be filtered to spam folders for an ever-growing list of reasons without you realizing it. If left unchecked, sending a high volume of emails that gets routed into spam folders can destroy your sender reputation and force you to hit a hard reset on your email marketing program.  To help you improve your email deliverability and ensure every message you send lands safely in your recipient’s inbox, let’s discuss what is considered a spam email, and expert strategies for avoiding spam filters. What is spam, anyway? Spam is a term used to describe unsolicited, unwanted, or potentially fraudulent emails that are typically sent to a large number of recipients—and it is illegal to send spam messages in many countries. The U.S. CAN-SPAM

How To Avoid Spam Filters (And Keep Your Sender Reputation Intact) was originally published on Blog – Validity

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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