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How to Build an Effective Email Marketing Strategy in 2023

Email marketing may seem old-school, but according to stats, for every $1 spent on email marketing, an average return of $42 is seen. So, email marketing still remains an essential part of your marketing strategy. The key takeaway is to keep it customer-centric, by knowing your target customers, personalizing your emails, and keeping your content relevant. Be mindful of the frequency and timing of your emails as well. A/B testing can help improve open and click-through rates, while adding social media links can increase engagement. Furthermore, you can leverage automation to deliver timely and targeted emails based on subscribers’ behavior or trigger events. In summary, email marketing can be a powerful tool if done correctly, so don’t overlook it.

Excerpt from the main article:

Email marketing remains one of the most powerful ways to build a relationship with your customers. By building an effective email marketing strategy, you can help your brand to boost sales and gain trust amongst your customers. Email is the one marketing channel you have great control over, with the ability to test your emails and segment your campaigns to specific audiences. With a strong email marketing strategy in place, you have the potential to grow your business and revenue. More businesses are turning to email marketing because it’s effective. Not only is it cheaper than other forms of marketing, it’s also high-converting, giving you the best bang for your marketing dollar. That’s because your email list is filled with people who want to hear from your brand. In this article, we will provide you with a step-by-step guide on how to build an effective marketing strategy, as well as

How to Build an Effective Email Marketing Strategy in 2023 was originally published on

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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