Small business owners rejoice! A new study by Constant Contact has revealed that nearly 70% of small businesses saw revenue growth in 2022, and 59% experienced growth in profitability. The study, which surveyed over 300 small business owners and employees, also found that the primary driver of revenue growth was repeat customers, with social media coming in second. In terms of challenges faced by small businesses, time management and lack of resources were the top concerns. However, small business owners are optimistic about the future, with 89% planning on investing in marketing in the next year. So, keep on hustling, small business owners, and watch your revenue continue to grow!
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It seems like there are a ton of metrics to track when trying to improve and increase revenue for your small business. Should you focus on sales? Marketing results? Customer satisfaction and retention? Believe it or not, you can do all of this at once if you track your revenue growth, and we’re going to