In the age of information overload, creating a successful newsletter can be a daunting task. Fear not, young Padawan, for the team at Aweber has your back. The key to a bangin’ newsletter is curation – yes, that’s right, pick and choose the best pieces of content from the vast abyss of the interweb. Step one is to choose a theme for your newsletter and then use tools like Google Alerts or Feedly to find relevant content. Once you’ve found your gems, give them an eye-catching headline and add your own commentary to provide value to your readers. Don’t forget to personalize your newsletters and track your engagement metrics to improve your content for future editions. Now go forth, young Jedi, and create a curated newsletter that will have your subscribers eagerly waiting for more.
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Everyone’s probably telling you that you need an email list, and they’re right. But it can feel overwhelming to think about creating another piece of content. I’ve got a secret for you, if you keep up to date with your industry news – reading articles, participating in Slack or other communities, lurking on Twitter – you’re already sitting on enough content for a newsletter. This type of email is called a curated newsletter. What is a curated newsletter Curated newsletters are simply a collection of helpful links. Their value is that they filter down all of the noise on the internet into the most interesting information in a specific area. They do the work of pre-qualifying content for your readers. So when they open your newsletter they can feel confident that the stories are relevant to them. There are three main benefits for creating curated newsletters: They are easy to
How to create a low-effort, high impact curated newsletter | AWeber was originally published on AWeber