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How to figure out when is the best time to send your email campaign

It’s time to answer one of life’s big questions: when is the best time to send emails? According to DisplayBlock, there’s no one-size-fits-all answer. Instead, businesses need to understand their own audience’s behavior and tailor their email send times accordingly. For example, if a business targets stay-at-home parents, sending emails during school drop-off times or after kids are tucked in for the night might yield the best response rates. Whereas, if a business targets millennials, sending emails during their lunch breaks and evenings might be more effective. So, how can you find out when your audience is most responsive? Test, test, test! Experiment with different send times and analyze the results to see what works best for your business. Remember, timing is everything!

Excerpt from the main article:

It’s a question that comes across our desk almost weekly, “When should we send out the email, when is the best time?” – The answer as with so much in email marketing is… “it depends”. Working out when you should send an email is really unique not only to the company sending it but even unique to the content of the email itself. If your goal is to increase your engagement rates then you are going to need to work out when is the best time to send emails. We have been sending out emails for quite a few years now and to say ‘we’ve seen it all’ would be a bit of an understatement. With over 5 million emails sent every month by myself alone. Therefore we can say with a great degree of certainty that there is no one perfect time to send an email. The best time

How to figure out when is the best time to send your email campaign – was originally published on Blog –

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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