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How to Increase Email Engagement with Loading Bars

Emails are like cars: when they are slow, people get frustrated and abandon them. But what can be done to ensure that email recipients remain on board? One suggestion involves installing loading bars in marketing emails to keep users engaged. Litmus, an email marketing service, argues that’s a small additional feature that can have a big impact on customer engagement. The technology behind a progress bar is not new, and numerous studies have suggested that users are much more likely to stick around if they know what is happening behind the scenes of an app or service. This same benefit could extend to the world of email, argues Litmus. One proviso: brands should use loading bars in a way that feels like good design and not just another annoying addition to a marketing email.

Excerpt from the main article:

Okay, so you’ve got people opening your email. Your designs wow, your headlines compel, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right?  Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big challenge is engagement.  Now, let’s be real—there’s a dozen different ways to tempt your beloved readers into clicking links, but today, we’ll be sharing one of our favorite features for proving real value to your readers, and keeping those clickers clickin’. Scrollers scrollin’. Buyers buyin’. (Okay, we’ll stop.) And the feature is… drumroll please… loading bars! Today, we’ll look at how to increase email engagement with loading bars, plus take a peek at some rad examples of loading bar utilization.  What is a live progress or loading bar? A loading bar, sometimes called a progress

How to Increase Email Engagement with Loading Bars – Litmus was originally published on Litmus

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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