Klaviyo announced yesterday that it is increasing its pricing as part of its effort to provide more seamless customer journey integrations with deeper insights that are easier to use. The new pricing model will be based on the total number of contacts and the number of emails sent each month, which means that customers with fewer contacts will now pay less. The move comes as the company seeks to align its pricing structure with the needs of its customers and remain competitive in the crowded email marketing industry. Klaviyo has experienced significant growth in recent years, with more than 70,000 active customers across 125 countries. The company has also secured $200m in a recent funding round to continue its expansion.
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The free plan of Klaviyo has always been praised as one of the best email marketing plans for beginners and small businesses. The instant access to all the essential features has been applauded by amateurs and professionals alike. However, there is more to Klaviyo pricing than its free plans. Klaviyo’s pricing structure cuts through all the noise and highlights only the aspects that truly matter to email marketers. There are no hidden charges or features that are locked behind paywalls. In a way, Klaviyo does not penalize smaller businesses by restricting features that prevent the growth of their email marketing efforts. On the contrary, it offers everything a business needs to grow its subscriber count as it would mean their promotion through the different pricing tiers, indirectly raking in more cash for Klaviyo. Here is an in-depth breakdown of Klaviyo’s pricing structure to help you increase your profits and reduce
Klaviyo Pricing Plans Explained: How Much It Costs? was originally published on InboxArmy