As a savvy digital marketer, you know that KPIs are king. But how do you choose which KPIs to focus on amidst all the noise? Look no further than Shift Paradigm’s new guide on marketing KPIs. Key takeaways include the importance of focusing on KPIs that align with your overall business goals, the value of digging deep into your audience data to improve targeting efforts, and the necessity of tracking metrics that determine the effectiveness of your campaigns. Whether you’re a seasoned pro or just starting out in the digital marketing world, this guide has something for you. So go forth, oh KPI-wielding marketer, and conquer the digital world with confidence!
Excerpt from the main article:
As a Marketing leader – identifying, defining, and generating momentum around metrics that matter for your organization is critical. Key Performance Indicators (KPIs), are more than just wishful thinking written in a system. When done correctly, they can enable you to solve common challenges and achieve significant goals across your organization.
In the case of Marketing, Sales, and Product leaders, using KPIs to make data-driven decisions when planning initiatives is an important responsibility and output your teams and executive sponsors expect to see. These highly visible cross-collaborative teams are often dependent on one another in achieving their goals.