The world of email marketing is a minefield, and hitting a spam trap is the equivalent of stepping on a landmine. If you find yourself in that situation, fear not! The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) is here to help. In a recent blog post, the group gives tips on how to avoid spam traps and what to do if you accidentally trigger one. The key takeaway is to maintain a clean email list and to keep an eye on your sending reputation. So, if you’re looking to avoid a spammy fate, it’s best to heed the advice of the experts and stay on the straight and narrow path of email marketing success.
Excerpt from the main article:
Founded in 2006, the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) consists of messaging industry companies — sending and receiving platforms, security services and platforms and more come together to collaboratively address spam and internet security issues. If you read my recent DELIVTERMS post, you know that best practices for email senders and receivers are one of the many areas they focus on.M3AAWG recently released a new and useful white paper entitled “Help! I Hit a Spam Trap!” that is primarily oriented toward email service providers (ESPs) and how they can help monitor and guide their clients when learning that mail is being sent to spamtrap addresses. If you’re looking for a very solid form of documentation when referencing spamtraps, what they are and what senders need to do about them, this wouldn’t be a bad thing to reference. Check it out here.