Mailchimp, the popular email marketing platform, recently announced new pricing plans set to launch in May 2019. The company is restructuring its pricing model by eliminating some long-standing features and adding new ones. The free plan, which currently allows up to 2,000 subscribers and 12,000 monthly emails, will now be limited to 1 audience and exclude some important features. Paid plans will now start at $9.99 per month for up to 500 subscribers and no limit on the number of audiences. While this initially caused panic among some Mailchimp users, the company has assured them that the changes are designed to better align with customer needs and provide greater value. Regardless, the changes serve as a reminder to businesses that it’s always important to assess their email marketing needs and choose the right platform accordingly.
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When it comes to email marketing platforms, Mailchimp has a staggering market share of 72%. Even after offering all the advanced features right from the free plans, Klaviyo and Omnisend are still having a hard time getting close to Mailchimp. So, what is it that makes Mailchimp so unique? Is it a cute monkey mascot winking at you? Or, is it the host of features it offers and the value it adds to the company with its low-cost plans? In this blog, we break down the Mailchimp Pricing structure and help you choose the best plan for your brand. Mailchimp Prices In a nutshell, the cost of Mailchimp Pricing plans is calculated based on your email list size. But, each plan comes with its email-sending limits. Some plans also limit the number of email contacts you can manage at any given time. Unlike Klaviyo, where you only have to pay
MailChimp Pricing: Free, Essential & Premium Plans was originally published on InboxArmy