The blog post is about Microsoft and how it has been a hot topic in email marketing. The author believes that no matter how busy one may be, it’s always worth taking a moment to talk about Microsoft and its impact on the industry. The post highlights Microsoft’s various email offerings, including Outlook and Exchange, and how they have been successful in attracting a large user base. The author also mentions that Microsoft’s cloud-based services, like Microsoft 365, have made email more accessible and user-friendly for a wide range of users. The post concludes by emphasizing the importance of Microsoft in the email marketing industry and how it continues to shape the future of email marketing.
Excerpt from the main article:
I’m busy as a bee this week, with so much going on with work (and outside of work), that I’ve not been able to update the blog as much as I would like to. But, I can spare a few minutes to talk about helping a client out yesterday, connecting with them just after he running their first inbox tests and sharing understanding on how to interpret the deliverability results. We walked through this snapshot data showing what it can show, with an eye to identifying difficulties. This time around, like is so often the case, Microsoft was the main problem/focus area found. No mail delivered means they’re probably blocked at Outlook.com/Hotmail.com (but not Office 365). Even before the client checks for the text of bounce messages in their sending platform, we know that they’re going to look like this: 550 5.7.1 Unfortunately, messages from [x.x.x.x] weren’t sent. Please contact