The Inbox Expo 2020 recently took place, and we’re here to tell you all about it! Attendees were treated to a variety of speakers, covering topics such as personalization, email deliverability, and automation. One key takeaway was the importance of email marketing in today’s digital landscape. Despite the rise of social media and other platforms, email marketing remains a crucial tool for businesses to engage with their customers. Another interesting point was the emergence of interactive email content, allowing subscribers to engage with email beyond a simple click. Attendees also learned about the significance of clean data and how it can impact deliverability rates. Overall, it was an exciting event with lots of valuable insights into the world of email marketing. Who knew emails could be so fascinating?
Excerpt from the main article:
We had an absolutely brilliant time last week connecting with email geeks of all stripes (and nationalities!) at Inbox Expo in Valencia, Spain. The sense of community and collaboration at this event was overwhelming. Here are just a few of the nuggets we walked away feeling inspired by: Social lead generation is a powerful way to feed your program. Arthur ten Have, Spotler No matter your industry or audience, attrition is a battle we’re all fighting. According to Arthur, your list will naturally shrink by 22% per year, leaving you with an empty database if you do nothing. Using pre-populated signup forms, natively integrated into your preferred social channels can be a huge help–and the targeting means you can find very specific custom audiences that yield high-quality results. Email + social are besties, afterall. Reputation is hard to gain and easy to lose–and with the art of deliverability, it always